How to attract the best talent
Want to attract the best?
The best talent can be choosy about who they work for and as we all know, the construction industry is a competitive place, with companies striving to find the right calibre of staff and the best professionals.
Active candidates look further than just the job description and salary, they will be looking at your company values, the culture and the arising opportunities, gaining an invaluable insight into what it is like to work for you. They will use their networks to gain insights into your internal reputation and trail over your social media sights to determine if you are a good fit for them.
So just how can you stand out in the crowd and attract the best?
We’ve given you a few pointers to consider:
Brand & reputation
Most popular companies have a strong brand and excellent reputation. Your brand adversely impacts job seekers perceptions. Engage and motivate your existing employees as they are your most powerful source of advertising for the business and ensure your social media presence highlights your values and all your good bits.
Does your employee value proposition (EVP) stand out?
Employee Value Proposition (EVP) is used to describe the characteristics and appeal of working for a company. It describes the mix of characteristics, benefits, and ways of working in an organisation. Candidates want to know what sets your company apart, differentiation is crucial.
Are you promoting a great culture? Does your company offer a good mix of career benefits (all the essential stuff) but do you also offer those “Extra benefits” (the desirables, the ones which really make your ears prick up?) Promote all these attributes through your website, PR, social media, advertising and word of mouth, so that prospective talent can see the value in joining your business.
Many candidates feel that ongoing career development opportunities are just as important as compensation. Cultivating a growth platform environment where talented people can develop will help to engage existing employees and enhance your reputation as an attractive employer.
Healthy work/life balance
A satisfactory balance between building a successful career and enjoying life away from work is high on the list for many candidates and your company should encourage and promote this. Can your business offer: flexibility with hours and family commitments, paid time off in lieu, overtime, career breaks or remote working. Do you promote mindfulness as a way to increasing productivity and prevent work related illness
These are all things that top talent are looking for with a company.
Do values match?
Top candidates can afford to look to see if there is an alignment between their personal values and company corporate values. Always promote your values to attract the like-minded.
Get it right and you will become a talent magnet. And don’t forget, we are always here to help with your search for future talent.